Branding Initiative

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The Town of Manchester is excited to announce the launch of its DREAM Manchester branding initiative, a project focused on creating a brand identity that accurately reflects the community.

DREAM Manchester is a key component of the Town’s Bicentennial Celebration, a year-long commemoration of the Town’s 200th anniversary and a time to honor the past, celebrate the present, and DREAM the future. This year Manchester will embark on a branding initiative aimed at creating a Town identity reflective of the community.

The purpose of this project page is to give you a transparent look into the vision, goals, and progress of this initiative. Most importantly, we’ll be posting surveys and other interactive tools to allow the community to give their candid feedback directly with the project team!

Check back in on this page for updates and new ways to get involved.


The Town of Manchester is excited to announce the launch of its DREAM Manchester branding initiative, a project focused on creating a brand identity that accurately reflects the community.

DREAM Manchester is a key component of the Town’s Bicentennial Celebration, a year-long commemoration of the Town’s 200th anniversary and a time to honor the past, celebrate the present, and DREAM the future. This year Manchester will embark on a branding initiative aimed at creating a Town identity reflective of the community.

The purpose of this project page is to give you a transparent look into the vision, goals, and progress of this initiative. Most importantly, we’ll be posting surveys and other interactive tools to allow the community to give their candid feedback directly with the project team!

Check back in on this page for updates and new ways to get involved.

  • We launched a survey!

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    At the heart of every great town lies its unique identity and shared dreams for the future. Manchester is no exception, and we believe your input is crucial in shaping tomorrow together. That’s why we’re excited to invite you to participate in the Dream Manchester Branding Survey. CLICK HERE TO TAKE THE SURVEY

    What is the Dream Manchester Branding Survey?

    This survey is a quick and straightforward opportunity for you to share your candid thoughts and perspectives on what makes Manchester special. You will be asked a series of questions to help us better understand your relation to and perceptions of Manchester.

    The results of this engagement work will help to inform the direction and development of a brand identity for the town.

  • Upcoming Public Focus Groups

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    Sono Studios (our brand agency partner in this initiative), will be conducting a series of focus groups to gather community input and to hear, first-hand, what our community members think and feel about Manchester.. These sessions are part of a larger engagement effort to garner insights that will directly impact the creation of a brand identity for the Town. We encourage you to join by RSVPing below to one of the following focus groups.


    Seniors Focus Group | Wed. Sept 20th 12:30 - 2PM at Manchester Senior Center

    • RSVP Here
    • This focus group is intended for Seniors in the Manchester community.


    Spanish Translation Assisted Focus Group | Wed. Sept. 20th 6-7:30PM at Manchester Senior Center

    • RSVP Here
    • This focus group is intended for those in need of translation assistance to communicate their input and ideas. This focus group will be conducted in Spanish.


    General Community Focus Group | Wed Sept. 27th 6-7:30PM at WORK_SPACE

    • RSVP Here
    • This focus group is open to all who are working, living, and playing in Manchester.

  • Newsfeed

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    DREAM Manchester - Shaping Tomorrow Together

    In partnership with Sono Studios the project team will create, align, and execute a campaign to launch the Town’s brand.

    Read More in the Documents section to the right


Page last updated: 17 Nov 2023, 01:20 PM