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The Town of Manchester is excited to announce the launch of its DREAM Manchester branding initiative, a project focused on creating a brand identity that accurately reflects the community.
DREAM Manchester is a key component of the Town’s Bicentennial Celebration, a year-long commemoration of the Town’s 200th anniversary and a time to honor the past, celebrate the present, and DREAM the future. This year Manchester will embark on a branding initiative aimed at creating a Town identity reflective of the community.
The purpose of this project page is to give you a transparent look into the vision, goals, and progress of this initiative. Most importantly, we’ll be posting surveys and other interactive tools to allow the community to give their candid feedback directly with the project team!
Check back in on this page for updates and new ways to get involved.
The Town of Manchester is excited to announce the launch of its DREAM Manchester branding initiative, a project focused on creating a brand identity that accurately reflects the community.
DREAM Manchester is a key component of the Town’s Bicentennial Celebration, a year-long commemoration of the Town’s 200th anniversary and a time to honor the past, celebrate the present, and DREAM the future. This year Manchester will embark on a branding initiative aimed at creating a Town identity reflective of the community.
The purpose of this project page is to give you a transparent look into the vision, goals, and progress of this initiative. Most importantly, we’ll be posting surveys and other interactive tools to allow the community to give their candid feedback directly with the project team!
Check back in on this page for updates and new ways to get involved.
The Town of Manchester has kicked off a branding initiative aimed at creating a town identity that is both forward-looking, and reflective of the community. As a first step in this process, we conducted a series of focus groups with residents and stakeholders to hear, first-hand, what they think and feel about the town of Manchester.
To gain broader public input, we are asking community members to participate in the following survey. The survey will ask a series of questions to help us understand your relationship to, perceptions of, and thoughts on Manchester.
The results of the focus groups and online survey will inform the direction of this branding initiative, development of the visual brand identity, and crafting of the brand story for the town of Manchester.
The Town of Manchester is preparing for a town-wide branding initiative.
Kick-off
Branding Initiative has finished this stage
Creation of a project team and establishment of project vision, mission, and goals.
Site Tours
Branding Initiative has finished this stage
Immersive tours of Town buildings, landmarks, businesses, and public spaces in Manchester.
Community Engagement Phase
Branding Initiative is currently at this stage
Sono Studios in partnership with the project team will conduct a series of focus groups and community outreach to garner feedback about this initiative.
Concept Creation Phase
this is an upcoming stage for Branding Initiative
Sono Studios will produce multiple branding concepts based on the immersion and feedback they’ve received with and from the Manchester community.
Concept Testing Phase
this is an upcoming stage for Branding Initiative
Sono Studios will showcase these concepts for feedback and input directly from the community.
Launch!
this is an upcoming stage for Branding Initiative
In partnership with Sono Studios the project team will create, align, and execute a campaign to launch the Town’s brand.